Let the music play or not: The influence of background music on consumer behavior
نویسندگان
چکیده
منابع مشابه
the influence of the neo-platonic concept of poetic imagination on wordsworth’s poetry
بر اساس نظریه افلاطون در باره شعر خلاقیت هنری مورد انتقاد قرار گرفته است. نظریه کلی در مورد شعر این بود که شعر از ظواهرتقلید میکند و نه حقیقت. چون سایه ای از حقیقت است. اما با پیدایش فلسفه نو افلاطونی، انتقاتات قبلی در مورد شعر و شاعری اصلاح شد. فلوطین در کتاب انئید، اساس خلق هنری را بر محور مُثل افلاطونی قرار داد. وی باور داشت که هنر مندان در خلق آثار هنری، تحت تاثیر مُثل افلاطونی بوده و عوالمی ...
Title: Music and Consumer Behaviour: To Play or Not To Play
This study focuses on the links between consumer behaviour and environmental factors through changes in emotional states. Customers of a major Chinese optical retail store were exposed to different types of music in an experiment lasting 3 days for it. Participants (n=226) reported their emotional and behavioural responses in an exit survey. The results of this study find support for music as a...
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music consumption is a new topic in the academic literature, but the consumption of music itself has been part of human culture for centuries and all human more or less listen to it in order to fill their leisure time. marketers always find it challenging to identify the best way for selling music which at the same time can be accepted by different consumers, too. so, we tried to investigate th...
متن کاملInvestigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level
Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...
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ژورنال
عنوان ژورنال: Journal of Retailing and Consumer Services
سال: 2012
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2012.06.010